Journal of Chemical and Pharmaceutical Research (ISSN : 0975-7384)

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Original Articles: 2014 Vol: 6 Issue: 5

Two-sided software platform: Operating strategies under multi-homing users


Compared with previous research, this paper, builds a multi-homing model for multi-homing users using new software platforms under free decision-making conditions, analyzes the relationship among the scale, pricing and profits of platform and users on both two sides at equilibrium. It’s concluded that the total number of multi-homing users is in positive correlation with profits and users on both sides grow asynchronously and the platform needs to restrain multi-homing behavior of users.