Journal of Chemical and Pharmaceutical Research (ISSN : 0975-7384)

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Original Articles: 2014 Vol: 6 Issue: 5

The evolutionary game study on the privacy and interest of users and websites in the social network environment


The previous researches on the relationship between privacy and interests are mostly concentrated in the indifference nodes (user behavior only) an mainly based on competition of interests of the players, This paper innovatively studied the long-term game based on privacy and the interests of the two sides: users and websites. We introduced emergency interference factors into the game for the first time, and constructed the evolutionary game of the interests and privacy of both sides, then simulate the trend of evolution game. Results show that, only the implementation of strong public opinion and supervision mechanism that maintain the interests of the user, can realize the expected results which maximum the utility of users and the whole social.