Original Articles: 2014 Vol: 6 Issue: 3
Systematic deconstruction of corporate charitable donation: Data from corporations between the year 2009 and 2011
In recent years, corporate donations has become very popular, which can be an effective way to share corporate social responsibility and solve many social problems. Corporate donation behaviors in eastern China from 2009 to 2011 are analyzed in detail from aspects of motivation, dimension and planning by SPSS11.5 in this paper. Based on descriptive statistics analysis, the results are as follows: (1)Long-term interest is the major donation motivation and domestic and foreign corporate donation ideas are different; (2)Corporate donation structure is more strategic, including field, pattern, amount and non-profit organization selected; (3)But there is severe lack of corporate donation planning. Besides, enterprise scale, stage of development and other factors also have an influential impact on corporate donation management conditions.