Journal of Chemical and Pharmaceutical Research (ISSN : 0975-7384)

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Original Articles: 2014 Vol: 6 Issue: 1

Study on the connotation, cause and overtake strategy across in the operation of enterprise micro-innovation business model: A case research on Jihu 360

Abstract

With the rapid advancement of technology and further development of the knowledge economy, traditional model of closed innovation can no longer meet the need of enterprises for innovation and development, hence enterprises begin to attach great importance to the micro innovation model. This article will combine theory and commercial practice, analyze the connotation, reason and internal regularity of the Micro-innovation business model, discuss the successful mode of operation and decided after the business across the catch up with counter measures. By introducing the typical practices of Micro-innovation in Jihu 360, a summary is presented of the basic experience of open innovation and its revelations for Chinese enterprises.