Packaging industry has a very scientific and rigorous design positioning in the process of production and manufacturing in order to meet the needs of consumer groups for goods packaging. This article, starting from the basic procedure of package design, focuses on the application and methods of brand positioning, product positioning and consumer positioning in packaging design positioning, enabling designers to design product packaging solutions that meet the market needs more, greatly reducing the package designing time, as well as improving the accuracy, economy and scientificity of package design.