Sports tourism is a new industry infiltrated by sports industry and tourism industry. The feature of sports tourism that combined with the entertainment and bodybuilding are being more and more attention. In this thesis, the survey samples are Hangzhou residents. This thesis mainly contributes to digging out the prospect and potential of sports tourism industry in China by deeply investigating the survey samples and analyzing the current residents about the level of understanding of sports tourism and participation willingness. The author hopes this thesis can offer useful strategies and advice to help the development of sports tourism industry.