How to understand household savings rate and its influencing factors has always been a hot issue discussed in economists. Existing literature mainly used the macro dynamic data to explore the influencing factors of per capita savings rate, but per capita savings rate and personal savings rate are not completely equivalent, the average of per capita savings rate ignored the individual differences of residents. Using a cross-sectional survey data of People’s Bank of China, the paper theoretically analyzed and empirically tested the impact of rural residents’ industry and rural credit services level expectation on the personal savings rate of rural residents. The paper found that the rural residents engaging in breeding industry have significantly lower personal savings rate compared with the rural residents engaging in the food planting; rural credit services level expectation and the personal savings rate of rural residents were significantly positively correlated, In other words, rural residents believe that the lower the level of rural credit services, the more difficult to obtain loans from formal financial institutions, and then the lower the personal savings rate.