The assessment on students’ learning satisfaction is the basic link of discipline construction and teaching reforming for tourism management specialty at colleges and universities. The students’ learning satisfaction should evaluate from the angle of students’ demand, expectation, perception quality and value. This paper puts forward the index system of students’ learning satisfaction of tourism management specialty from professional image, students’ expectation, perceived quality, perceived value, students’ satisfaction, students’ complain and students’ loyalty, then establishes the structural equation model. In addition, the research program is designed from investigation purposes, workflow design, sampling design, survey way design, questionnaire design, and scale design. The results can provide reference for the research of students’ learning satisfaction for tourism management specialty at colleges and universities.