Original Articles: 2014 Vol: 6 Issue: 3
Evaluation theory and application of logistics enterprise customer satisfaction
The satisfaction of customer is the power source of sustainable development of logistics enterprises. To implement customer satisfaction evaluation is one of the effective ways to promote the competitiveness of the logistics enterprises. Establish the logistics enterprise level analysis model and build the evaluation index system of logistics enterprise customer satisfaction By Delphi and AHP. Using the weighted average method to quantify the indicators of evaluation factors, then you will obtain logistics enterprise customer satisfaction comprehensive evaluation result. Finally, Ningbo Sea-land Logistics Company has carried on the analysis and evaluation, the evaluation results agree with the enterprise actual situation, it provides theory basis for further development and improvement of the logistics enterprise.