Facing fierce competitiveness, it is one useful strategy to accurately know customer preferences. This paper, using a conjoint analysis approach, reports the results of an empirical study that aims to assess customers’ preferences for kitchen cabinet products in China. The main objective of this study is to reveal which attributes of products are the truly important for customers with different family income and illustrate the comparison, and the final goal is to provide some effective information for kitchen cabinet industry. The findings from this study indicated that environmental quality and price were the top two attributes influencing consumers’ behavior when purchasing kitchen cabinets for all groups, ranking in 1 and 2. Additionally, Group1 and group3 paid more attention to door panel surface treatment and countertop material than group2. Instead, group2 had more interesting in other two attributes: access & comfort and storage space. The style was nearly the least important attribute for groups.