In a new-media age, party construction in the universities is facing with a lot of new problems and changes. It is an important topic for the party construction to analyze the influence of the new media environment of college party construction work, explore the new features, new carrier of the party construction and put forward to the coping strategies. In this paper, the characteristics of new media are deeply analyzed, and the opportunities and challenges which are brought by the new media age are expounded. In the end, seven aspects of measures are raised to solve the problems which would help colleges and universities to establish effective party platform under the new media background.