With China entering the aging society, changing of family structure and the appearance of more and more empty-nest families, reverse mortgage is gradually to be concerned. Howerever, the demand willingness of the olderly for reverse mortgage is not strong. Using questionnaire survey of the elderly demand for reverse mortgage in both Beijing and Hangzhou, the article describes the difference between two regions in elderly’s attitude to real estate and reverse mortgage. At the same time, the article analyzes the factors influencing the demand of reverse mortgage in both regions by multiple ordinal regression model, and carries out a comparative analysis of the differences. Then, the article makes recommendations on how to develop reverse mortgage market and related product design.