Journal of Chemical and Pharmaceutical Research (ISSN : 0975-7384)

header
Reach Us reach to JOCPR whatsapp-JOCPR +44 1625708989
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Original Articles: 2014 Vol: 6 Issue: 4

A new personalized three-dimensional recommendation approach for C2C E-commerce context

Abstract

Recommender systems have been viewed as powerful tools to filter overloaded information in the e - commerce environment. But traditional two - dimensional recommendation method s , which only explore the relevance between customers and products, are not applicable for the recommendation space in C2C (Customer to Customer) e - commerce context that involv es three types of entities : buyers, sellers and products. I n this paper, we propose a three - dimensional approach to explore the relevance among buyers, sellers and products, and provide personalized “seller and product” recommendations for buyers. First ly , similarities between sellers are calculated based on selle r features. Then the spare data in the three - dimensional historical rating set are supplemented and based on which buyer similarities are calculated to find neighbors who have similar product preferences with the target buyer. Finally, a three - dimensional rating prediction model is used to predict the unknown ratings that the buyer may give to candidate “seller and product” combinations. A real data experiment is conducted and the results prove the effectiveness of the proposed approach.